Believe it or not, small businesses are primary targets for cyber-attacks, precisely because they are often underprepared. Nearly 60% of these businesses close within six months of suffering a cyber breach. Hence, software selection isn’t just about functionality but also robust security features—an aspect frequently underrated.
Sophisticated threats evolve faster than ever, making strong, continually updated security measures indispensable. Investing in software with high-level encryption and regular security updates can be the difference between smooth sailing and disaster. But there’s another layer to this story.
Not only is software security critical for obvious business protection, but also for customer trust. In today’s market, customers are acutely aware of data privacy issues. Businesses that prioritize security cultivate stronger customer relationships based on trust, which is invaluable for brand reputation.
By ensuring security is integrated at every level, small businesses not only protect themselves but also gain a competitive edge. There’s one more unexpected angle to this ever-evolving threat landscape.